![]() "For new titles it can be as much as 50 per cent selling as an ebook. "We are lagging a year behind in the UK, with 10 per cent of fiction titles selling as ebooks. Figures are showing that 20 per cent of fiction titles are selling as ebooks. "We are looking at getting ebooks in front of people in all sorts of innovative ways, everywhere from coffee houses to hotels."Īllan added: "The market for ebooks is exploding and America is leading the way. "We have the omnibus edition of our five titles on a branded USB stick readable on any device. "We wanted to give people the opportunity to give someone an ebook as a gift for Christmas, as a physical entity. "The difference between buying a £16.99 hardback and a boxset of digital novels such as ours for £12.99 is just such a good deal. The more people who buy Kindles, the better it is for us. ![]() Kyle said: "The barriers to self-publishing are gone. Prc works on the Kindle, EPUB with virtually all other readers, including Nook and Sony and PDF for computers and smartphones. It is a physical product for the gift market that offers readers the five launch novels on a branded USB stick in a presentation pack.Īll Blasted Heath ebooks are free from digital rights management (DRM) and are supplied in three file formats to ensure compatibility with all current ebook readers. If you think of a book, one click and you have got it."Īlongside digital downloads, Blasted Heath is launching the Blasted Boxset. "You lack the tangible physical product but so what? You listen to the music and read the book and enjoy it. There is a parallel with music and the difference between vinyl, CD or cassette and an MP3. "It is an accessible and user-friendly way of reading a book. He said: "The publishers are running scared for financial and historical reasons but the reality is readers are enjoying ebooks. He sold it to Getty Images in 2007 and went on to create and run Blether Media, a dedicated social media marketing agency based in Glasgow. Kyle, a former journalist and technical author, launched Scoopt, the world's first citizen journalism picture agency, in 2005. I published a couple of novellas on Kindle and within a short time I had sold as many of those as I had physical novels in five years. "He self-published a novel called The Grove, which became a best-seller in 2009. The Orkney-born CWA Dagger winner said: "One of my clients as an agent was one of the Kindle pioneers as an author. It became an Amazon top 10 hit and this opened the writer's eyes to the possibilities of digital publishing. Then Allan's self-published digital edition of novella Bye Bye Baby outsold his entire print backlist in only four months. It is run by award-winning Scots author and literary agent Allan Guthrie and serial entrepreneur and social media expert Kyle McRae.īoth insist resistance to the future dominance of ebooks over the traditional hardbacks and paperbacks is futile.Īllan first saw the writing was on the paywall when one of his authors self-published online and became a best-seller overnight - after struggling for years to get novels into shops. Today sees the launch of Blasted Heath, a venture dealing in ebooks - the digital revolution, which is transforming the book-publishing world. Now, with ebooks exploding in popularity, a Scottish publishing firm specialising in digital novels and novellas are set to radically alter our reading habits. ![]() AMAZON have their Kindle, US bookstore Barnes & Noble have the Nook and Apple have the iBooks app, all aimed at converting you to e-readers.
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